There are big changes ahead for Tonner in 2017! If you haven't heard, here is the letter from Robert:
Tonner’s 25th Anniversary Year re-cap:
has been, perhaps, the most momentous year of my life. Celebrating 25
years of creating dolls and accessories was really kind of humbling.
Culling through photographs of past events and seeing the faces of
people getting so much joy out of the dolls and events we’ve produced
was truly heartwarming. It reminds me yet again of how lucky I’ve been
to enjoy a hobby that turned into a career and a business.
frequently been asked what have been the greatest accomplishments of my
last 25 years in this business and there are definitely some
first New York Toyfair, sitting at a single table in our tiny booth and
selling out everything I brought in the first few hours.
-The first Tyler Wentworth dolls arriving at our warehouse and eventually shipping to retailers.
-The Betsy McCall and Mary Engelbreit licensed products that were so cherished and charming.
-Being the only company to produce Harry Potter dolls for six years.
-Ellowyne Wilde and the creation of Wilde Imagination, which allowed me to move in an entirely new direction.
-All of the employees who have supported me along the way, whether they believed in what I was doing, or not!
I’m spending a great deal of time learning (and hopefully mastering)
some very new computer sculpting programs that, combined with
state-of-the-art production capabilities, provide an entirely new
method of creating dolls. I call it the “New Art of Doll Making™” and
I’m really excited about what we’ll be doing in 2017 and beyond. It’s
also awakened a pioneering spirit in me again and I’ve decided it’s
time to completely re-think what we offer to collectors. Therefore,
although Tonner will continue to make all of our established licensed
products such as DC, Gone with the Wind, Outlander, etc., all of our
proprietary lines, as well as those of Effanbee and Wilde Imagination,
are being discontinued.
new company is being launched and it’s called Phyn & Aero. We will
be introducing three new lines in 2017 in collaboration with innovative
(and incredibly talented) new designers. I really feel it’s time to
broaden our perspectives and see what some fascinating (and younger!)
designers create for our collectors. I believe the collector market
needs a major shake-up and I’m quite sure this will be it!
always, I’m so grateful for all the love and support you’ve shown to me
over the years. I am also terrifically excited about the direction
we’re heading in and hope you will join us along the way in this new,
incredibly exciting adventure!
are uncertain what this means for retailers at this time, but will keep
you updated. For now, there are still a couple of dolls for sale
here on the Fashion Page.
In the meantime, have a wonderful New Year!